01/03

Who
we are

It’s not bragging if you can back it up.

Who
We Are

Passion. That is what SDIsports lives and breathes. As a global sports marketing agency at the forefront of the ever-evolving sports landscape, we push the boundaries of what’s possible and spearhead new opportunities to build brand love.

Our secret sauce? 30+ years of proven expertise across a diverse and inclusive team. In-house and full-service, our teams are made up of strategic thinkers, yes-we-can doers, digital explorers, and lovers of sport.

We bring the unique drama, emotion, and spectacle of sports to passionate fans by creating insight-driven, innovative, and transformative solutions that harness the power of sport to build affinity and action.

We play to win — and that empowers us to deliver award-winning, best-in-class sports marketing solutions for some of the biggest names in sports. We have offices in the USA, Canada and Qatar and we are proud to be part of the SDImktg family of brands.

How
We Do It

2 people working on paperwork on a table
We’re fan-first. Fans are, and always will be, where we begin. Through deep social listening and proprietary research, we are able to garner a true understanding of fan behaviour and emerging trends.

Our diverse, in-house, full-service team operates across all mediums to drive transformational business growth. This allows us to blend real and digital worlds in innovative ways that capture the hopes and hearts of fans across multi-platforms. By immersing ourselves in cutting-edge technology, we help move your brand into rich digital realms and build strategies for future-proofing sports in this new reality of eSports and the Metaverse.

No matter the sport, we offer forward-thinking subject matter expertise. As an agency with real gender representation, we help empower women through all levels of sport, from fans to grassroots, to coaching or the boardroom right up to the pros.

2 people working on paperwork on a table
OUR SERVICES
Strategy & Consulting
Sports Marketing
Experiential Marketing
We know the importance of a strong game plan. We are experts in understanding the sports landscape and the foundational strategic work we do helps clients achieve their objectives through forward-thinking, laser-focused recommendations and advice.

Whether it's a player hoping to make it big, an organization looking to make decisions regarding sponsors, or a team or federation looking to build a high-performance marketing plan and maximize revenue streams or partnership opportunities, we have the skills and passion to help you. We have advised, developed and managed multiple projects spanning many sport disciplines for the past 30+ years — and our results speak for themselves!

We work closely with all of our clients throughout every step of the process. We’re not here to just give advice and walk away. Marketing success is a marathon, not a sprint. And we’re true partners; be by your side for as long as it takes to reach your goals.

Sports Consulting

  • Brands, Teams, Leagues or Federation Consulting
  • Reviewing and analyzing trends
  • Market Evaluation
  • Strategic Recommendations

Strategic Planning

  • Brand Strategy
  • Insight Mining and Development
  • Target Audience Segmentation
  • Creative Strategy and Brief Writing
  • Fan Journey Mapping
  • First and Third Party Research

Sponsorship Consulting & Revenue Generation

  • Proprietary Sponsorship Evaluation Tool
  • Review ROI, ROO (Return on Objectives) and ROA (Return on Activations)
  • Sponsorship Negotiation
  • Identify new assets and potential new revenue streams and opportunities for growth

Team, League & Athlete Strategy

  • Brand Strategy and Development
  • Brand Expression
  • Identify and Negotiate Sponsorship Deals and Partnerships
  • Support teams, leagues, federations plus major and minor athletes looking for representation
Sports marketing activation services are our specialty, helping you reach your fans whoever and wherever they may be. The integration of our sports industry expertise with our diverse creative talent results in omnichannel sports marketing campaigns, creative concepts and creative development initiatives that are impossible to beat. We consider all touchpoints along the fan journey — not just the ones in the stadium.

Whether you need support developing a CSR campaign, social media playbook, content calendar, or video content that ties together across channels, we deliver creative, narrative-driven content through the lens of all things sports. We also have the tools and expertise to get your content exactly where it needs to go, be that on social, with an influencer, within the Metaverse, or with your fans on the courtside.

Creative & Production

  • Develop for Omni Channel Sports Marketing Campaigns
  • Creative Concepts and Development
  • Creative Adaptation
  • Experience Design
  • Production

Content & Social

  • Social Strategy and Playbook Development
  • Content Calendar and ‘Always On’ Social Content Development
  • Video and Editorial Content Development
  • Content Ideation, Storyboards, Filming and Editing
  • Community Management
  • Media Buying and Boosting

Digital Marketing

  • In-house digital team, Fuel Media
  • Website & App Development
  • Immersive Digital Experiences
  • ESports
  • Metaverse Marketing
  • Social Filters

Athlete & Influencer Marketing

  • Social Strategy and Playbook Development
  • Fan Acquisition Planningn
  • Content Development
  • Influencer Network
  • Product/Service Endorsement Negotiation and Planning
Sports fans know that nothing compares to a live experience — in a loud, packed venue, the highs feel higher when you’re with thousands of teammates. We want to be where the action is, connecting like-minded individuals through one-to-one experiences within sporting events.

From planning and experience design, to project management and execution, we have the skills to engage with fans in meaningful and fresh new ways. Whether you want to activate at a sporting event or even create your own event or mobile tour, we’ve got years of expertise and insight to lead you on this journey. And don’t forget about your VIPs! We know how to manage the special requirements, security and privacy of VIPs like athletes and executive sponsors.

Hospitality

  • VIP Planning and Management
  • Host VIP Winners, Athletes or Corporate Officials
  • Pre-planning, Onsite Execution and Communication

Live Sports Experiences

  • Strategy, Planning, Experience design and Project Management
  • One to One Engaging Experiences
  • Live Event Activations
  • Stadium Activations
  • Logistics, field reps, assets and reporting

Event Management

  • Creation and development of small and/or large-scale events, festivals, conferences, ceremonies or conventions
  • Event Concept and Creative Development
  • Plan, build, execute all technical and marketing aspects
  • Logistics, field reps, assets and reporting
  • Lead Run of Show on Event Day(s)

Mobile Tours

  • Strategy, Planning, Experience Design and Project Management
  • Ideate, Design and Build Self-Contained, Fully-Customizable, Mobile Exhibit Space That Travels
  • Logistics, field reps, assets, technology and reporting
  • Local Market Knowledge and Expertise

Case
Studies

President,
Global

Kim
Harland

President,
Global

Kim
Harland

VICE PRESIDENT, EMEA
Qatar

Patricia (PJ)
Jaecklein

VICE PRESIDENT, EMEA
Qatar

Patricia (PJ)
Jaecklein

Head of Strategy,
Canada and USA

Lindsay
Ternoway

Head of Strategy,
Canada and USA

Lindsay
Ternoway

Senior Director,
USA

Carly
Simonse

Senior Director,
USA

Carly
Simonse

Director,
Qatar

Joe
Hughes

Director,
Qatar

Joe
Hughes

Group Account Director,
Canada

Theresa
McSorley

Group Account Director,
Canada

Theresa
McSorley

Director,
Qatar

Sam
Buckett

Director,
Qatar

Sam
Buckett

Senior Director,
Canada

Andrew
Reeves

Senior Director,
Canada

Andrew
Reeves

Kim
Harland
Patricia 'PJ'
Jaecklein
Lindsay
Ternoway
Carly
Simonse
Joe
Hughes
Theresa
McSorley
Sam
Buckett
Andrew
Reeves

Contact Us

CANADA
175 Galaxy Blvd #202,
Toronto, ON M9W DC9
info@sdisports.com
+ 974 669 0072

QATAR
Office No S-15 2nd Floor
Sport Accelerator
Aspire Zone Al Waab, No
364 Baaya. No 54
info@sdisports.com
+ 974 669 0072

USA
1550 Wewatta St
Denver, CO 80202
info@sdisports.com
+ 974 669 0072

WORK HARD

stadium at night

STAY HUNGRY