theScore BET

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Sports Consulting / Sponsorship Consulting / Creative & Production / Content & Social / Live Sports Experiences

TheScore BET is the official gaming partner of Golf Canada and wanted to leverage this partnership to drive awareness and acquisition for its betting platforms to connect more deeply with sports fans.

Driven by the insight that ‘the vantage point of watching a golf tournament isn’t great for all viewers, a new vantage point was created. theScore BET "Skyline Seats" put fans up in the air to get a first-of-its-kind, on-course viewing and dining experience. The Skyline Seats hoist harnessed fans up to 100 feet above the golf course. The activation was supported by interactive experiential experiences at the RBC Canadian Open PGA Tour event.

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