QATAR FOOTBALL
ASSOCIATION

The Qatar Football Association (QFA) was looking to increase its commercial performance, through evolving the QFA brand, identifying new revenue streams, and optimizing current business practices.

We led a new brand refresh including a new corporate brand identity and a new league brand identity, developing a new tagline, team crest, merchandising assets and guidebook to appeal more globally to Football fans. Included was also the design of the official FIFA World Cup 2022 jersey.