Kraft Hockeyville is an annual competition sponsored by Kraft Heinz, the NHL and the NHL players association in which communities compete to demonstrate their commitment and love for hockey. The winning community gets a cash prize dedicated to upgrading their local home arena and to host an NHL pre-season game.
As the Agency of Record for Kraft Hockeyville, we lead the overall program strategy, media and sports property partner management, community management, live event execution, and social media strategy and management. Kraft Hockeyville continues to drive results as an important scale marketing program, winning at retail and with key customers. The latest year delivered the strongest results in the program's 16-year history.