2014 - Present
group of sports fans around a sports commentator
Sports Consultancy / Content & Social / Live Sports Experience / Arena Activation / Sponsorship Consulting

Rogers Hometown Hockey is a hockey festival that tours across 25 Canadian cities to celebrate Canada's favourite pastime and bring communities together, since 2014.

The Festival includes live entertainment (both local and notable Canadian musicians), current and former NHL star visits, a number of fun and engaging hockey experiences for the entire family to enjoy, plus many great food and partner activities. It all airs weekly on SportsNet Monday Night Hockey pre-game broadcast with Ron MacLean and Tara Slone who are live on location.

Rogers Hometown Hockey has run for 8 hockey seasons and it's an event that communities look forward to each year. The business results have shown the benefit of supporting and celebrating hockey and Canadian communities. Rogers has seen year-over-year growth from this program.

top view of a crowd at a stadium